Balluun provides cloud-based Digital Market Network solution to wholesale network operators such as trade event organizers to launch and grow industry-specific B2B marketplaces (each of which is called a domain). We not only help customers (a.k.a domain partners) launch a new domain quickly with our multi-tenant SaaS platform, but also provide professional services to grow each domain as a successful digital business.
MARKETING AT BALLUUN
Marketing at Balluun covers the entire lifecycle of a domain, from acquisition (sale of a domain), launch, to growth. The acquisition phase targets prospective domain partners, with goals to drive demand and enable sales of new domains. The launch and growth phase target end users (buyers and sellers) of each domain, with goals to drive user engagement, and growth of members and revenue. The Marketing function consists of Product Marketing that focuses on domain acquisition, and Domain Marketing that focuses on domain launch and growth, and is operated as a service to domain partners.
ABOUT THE ROLE
Balluun is looking for a passionate and experienced Digital Marketing Manager in the area of Domain Marketing. You will serve as the marketing lead in the launch and growth phase of our domains across a variety of industry verticals. You will define and execute marketing initiatives and deliverables, and work closely with company leadership, product, customer success and domain partners to support overall domain performance and revenue goals. Specific responsibilities include: